Re:store store aims to change the way we shop
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San Francisco-based retail space and collaboration hub Re:store has been launched to help customers discover “Insta-famous” products into a tangible and immersive experience.
By bringing niche brands closer to their customers and fostering community-based innovation, the Sequoia-backed startup is an attempt to change not just how we shop, but how we engage with brands, ideas, and the people inspiring them.
“Creating an authentic connection between customers and brands is a fundamental building block of a dynamic shopping experience,” said creative entrepreneur Selene Cruz. “Re:store is poised to make scroll-to-stroll the new normal.”
Partnering with a team of experienced curators, including former Refinery29 senior fashion market editor Alyssa Coscarelli and influencer “it girl” Vivid Wu, Re:store hand-picked 70 coveted direct-to-consumer brands as its debut partners, leaving more than 2000 other labels on the waitlist for future consideration. Among those featured at launch were CFDA award winner Mansur Gavriel, sustainability-minded fashion icon Sezane, and cult brand & Other Stories, with design ateliers in Paris, Stockholm and LA.
Each startup brand receives its own dedicated area within the three-level 4200sqft space, located on the same San Francisco retail block as Fendi and Hermes, and fashion-meets-tech brands Warby Parker, Rent the Runway and Cuyana. Re:store’s interior was designed by Robert Storey of Storey Studio (Nike, Everlane, Gentle Monster) to reflect a shifting colors Cape, referencing San Francisco’s vibrant culture and “dreamy sky”.
Re:store is not designed for the passive shopper; it’s a community space where customers can interact personally with brand leaders and founders through services such as feminist-focused Lacquerbar manicure pop-in, or entrepreneurial creativity installations like the Living Wall – a fashionable take on a Post-it ideation process.
Re:store also seamlessly connects a digital mindset with the analog world. Through technology touchpoints, customers can communicate directly with brands, attaining deeper knowledge about their favorite items while sharing insights that can influence future products.
Questions & Answers
Q.What kind of products does Re:store aim to feature for customers?
What kind of products does Re:store aim to feature for customers?
The store helps customers discover 'Insta-famous' products. It features 70 hand-picked direct-to-consumer brands, with over 2000 more on a waitlist for future consideration.
Q.Which well-known brands are among Re:store's debut partners?
Which well-known brands are among Re:store's debut partners?
Debut partners include CFDA award winner Mansur Gavriel, sustainability-minded fashion icon Sezane, and cult brand & Other Stories. These are all niche, direct-to-consumer labels.
Q.Where is the Re:store retail space located and how large is it?
Where is the Re:store retail space located and how large is it?
The store is located in San Francisco, on the same retail block as Fendi and Hermes. It is a three-level space, covering 4200 square feet.
Q.How does Re:store facilitate interaction between customers and brands?
How does Re:store facilitate interaction between customers and brands?
Customers can interact personally with brand leaders and founders through services like manicure pop-ins and creativity installations. Technology touchpoints also allow direct communication with brands.
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