Restaurant delivery startup foodora launched in Hong Kong

Berlin-based premium-restaurant delivery service foodora is expanding to Hong Kong.

The startup offers an alternative to traditional takeaway options and employs an advanced logistics algorithm to ensure that food maintains its high quality and arrives at the customer’s doorstep or office, on average, within 30-minutes.

Founded less than one-year ago, foodora has set itself apart from traditional delivery services by working only with high-end and trendy restaurants such as Dragon-i, Iberico, Check-In Taipei, The Boss and Le Port Parfume. Exclusive delivery contracts with no-reservation restaurants such as Little Bao will offer Kongers an alternative to waiting in a queue for trendy eats. 

Behind the scenes, foodora’s proprietary logistics system determines the optimal route between restaurants and customers to help drivers navigate the dense traffic of Hong Kong.

“Hong Kong is one of the world’s great global cities and as such should have access to world-class food delivery services. foodora wants to introduce a new benchmark of reliability, speed, and quality, bringing Hong Kongers what other markets already enjoy,” said Mat Podesta, CEO of foodora Hong Kong, remarks: “Hong Kong is one of the world’s great global cities and as such should have access to world-class food delivery services. foodora wants to introduce a new benchmark of reliability, speed, and quality, bringing Hong Kongers what other markets already enjoy.”

foodora Hong Kong currently delivers to Central and Sheung Wan and plans to expand their delivery area to TST, Wan Chai, and Causeway Bay with 400 restaurants by the end of 2015.