Skip to content

Render shows that Vivo could be taking the next step toward a full-screen design

By Sarah Chen
1 min read

Ever since phone manufacturers started to find alternatives for the placement of the selfie camera on their phones, the industry has been moving toward the Holy Grail; a 100% screen-to-body ratio. Former Apple design chief Sir Jony Ive admitted a few years ago that he wanted an iPhone that looked like a single sheet of glass. First, he states that earlier this year Samsung canceled a project called Full-Display 2.0. The team working on this project was trying to develop a phone that was all screen without a notch, punch-hole or a cutout.

This decision, according to Ice Universe, was a “serious mistake” on Samsung’s part. Why? Because manufacturers in China have been working toward the goal of producing a phone sporting a full-display. And it would appear from a render that was included in the tweet, that Vivo is going to take the next step toward releasing a full-screen phone with the Vivo NEX 2. The render shows a phone with curved edges with no side bezels or side buttons.  There is an extremely thin bezel at the top and a small chin at the bottom. Since the original NEX featured a pop-up selfie camera, we can expect more of the same with the sequel. Or perhaps there is an in-display camera.

Even though Vivo isn’t expected to sell the NEX 2 in the states, it is important to see what some of the innovative Chinese manufacturers are doing. That’s because a phone doesn’t have to be sold in the U.S. to start a new design trend. For example, the 2016 Xiaomi Mi Mix and its edge-to-edge display influenced the designs of some phone manufacturers who do sell their devices in the states.

With in-display fingerprint scanners already here and in-display selfie cameras on the way, it might not be terribly long before we see a handset with a screen-to-body ratio approaching 100%.

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready