Renault Introduces New Nouvelle Vague Brand Strategy

Renault is gearing up to give it’s brand a new direction. The French carmaker has adopted “Nouvelle Vague” strategy targeting to maximize its number of electrified vehicles by 2030 in a bid to move towards sustainable development. More than 2000 engineers from five companies will work on cybersecurity, artificial intelligence, data processing, software, and microelectronics. Then, Renault’s Re factory in Europe will recycle or upcycle up to 1.20 lakh units every year. Nearly 80 percent of those recycled materials will be reused in new batteries.

By 2030, Renault is targeting to become world’s best automotive manufacturer when it comes to the percentage of recycled materials in new vehicles. The company will also introduce seven electrified models in C and D segments. It has also unveiled the new Arkana coupe SUV that marks and the new-generation Megane E-TECH Electric. The company has also announced that the E-TECH Hybrid technology will continue to power upcoming C and D segment vehicles. Renault has been leading in the EV segment in Europe with almost 4 lakh vehicles sold to date. In Europe, France, Spain, Italy, Germany, and the United Kingdom – will continue to be its key markets. The company will also try and increase local dominance in Brazil, Russia, Turkey, and India.

The brand has also unveiled its new logo and the Megane will be the first model to wear it. The latest iteration was created in 1992 and Renault felt that it began to look a little dated, even though it was reworked in 2015. The new brand logo adores a streamlined design, with neither typogram nor brand signature. The new logo is an open-ended shape and Renault says that it reflects the brand’s openness and transparency. It was co-designed with Landor & Fitch consultants and will be phased in on all Renault brand vehicles and across the Renault network. By 2024, the entire Renault range will sport the new logo.