Reliance to open Pottery Barn in India
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Williams-Sonoma and Reliance Brands plan to launch Pottery Barn and West Elm in India through a franchise agreement. The opening of the brands’ first stores will be in Mumbai in early 2020, along with the launch of e-commerce websites.
President and CEO of Williams-Sonoma Laura Alber said the partnership with Reliance marks part of the company’s continued global expansion. “We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India.”
Executive VP, Global of Williams–Sonoma Ronald Young said the company currently operates its own and franchised stores across the world with company-owned stores in the US, Canada, Australia and the UK.
“Our franchise network includes countries throughout the Middle East, South Korea, the Philippines and Mexico. Adding Reliance to our franchisee network is a significant step in our continuing global expansion.”
President & CEO of Reliance Brands Darshan Mehta said the company is confident of the success of Pottery Barn and West Elm in India, believing the brands’ heritage and designs will resonate with Indian consumers.
Questions & Answers
Q.Which specific stores will be opening first in India?
Which specific stores will be opening first in India?
The first Pottery Barn and West Elm stores will be opening in Mumbai. These will be accompanied by the launch of dedicated e-commerce websites for the brands in India, marking their initial entry into the market.
Q.When are the first Pottery Barn and West Elm stores expected to open in India?
When are the first Pottery Barn and West Elm stores expected to open in India?
The initial Pottery Barn and West Elm stores, along with their e-commerce websites, are scheduled to open in Mumbai in early 2020. This is the commencement of their operations in the Indian market.
Q.How do Williams-Sonoma and Reliance Brands intend to launch these brands in India?
How do Williams-Sonoma and Reliance Brands intend to launch these brands in India?
Williams-Sonoma and Reliance Brands plan to introduce Pottery Barn and West Elm in India through a franchise agreement. This partnership allows for the expansion of Williams-Sonoma's brands into the Indian retail landscape.
Q.Does Williams-Sonoma typically operate its international stores directly or through franchises?
Does Williams-Sonoma typically operate its international stores directly or through franchises?
Williams-Sonoma operates a mix of its own company-owned stores and franchised stores globally. Company-owned stores are in the US, Canada, Australia, and the UK, while franchises are in various other countries, including the Middle East and South Korea.
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