Reel Cinemas launches dine-in movie theatres
Listen to this article
In this article (5)
Dubai-headquartered Reel Cinemas has launched dine-in movie theatres in the UAE, with one planned for The Dubai Mall.
The theatres – designed with comfortable seats and tables to eat while watching a movie – will feature meals created by chef Guy Fieri. The first has opened at the Jebel Ali Recreation Club, with the third location to be The Pointe in The Palm Jumeirah.
Combined, the theaters will have 14 dine-in screens, with session tickets covering not just the film but also a meal comprising an appetiser and main course from Fieri’s American Kitchen concept. And none of the Dine-In Cinemas will serve popcorn!
“Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences,” explains Damien Latham, CEO of Emaar Entertainment, the operator of Reel Cinemas.
“Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”
Restaurant-prepared meals from Guy Fieri’s American Kitchen are delivered to the table of movie-goers, as they enjoy blockbusters with Dolby Atmos and Barco Flagship Laser projection.
The menu takes inspiration from Fieri’s best-known dishes, such as his signature Mac & Cheese Burger, Trash Can Nachos and New York marbled Cheesecake.
Fieri, an Emmy Award-winning chef, restaurateur, TV personality and author, has 45 restaurants located across the US and Mexico and will soon be launching in South Africa. This is his first venture into the Middle East.
“The concepts we are building are truly a first of their kind venture for both of us,” says Fieri. “I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership.”
Questions & Answers
Q.Which specific dishes can customers expect to find on the dine-in cinema menu?
Which specific dishes can customers expect to find on the dine-in cinema menu?
The menu will feature dishes inspired by Guy Fieri's best-known creations. Customers can expect items such as his signature Mac & Cheese Burger, Trash Can Nachos, and New York marbled Cheesecake.
Q.What is included in the ticket price for a session at Reel Cinemas' dine-in theatres?
What is included in the ticket price for a session at Reel Cinemas' dine-in theatres?
Session tickets cover not only the film viewing but also a meal. This meal comprises an appetiser and a main course from Guy Fieri’s American Kitchen concept.
Q.Where are the locations for Reel Cinemas' new dine-in movie theatres?
Where are the locations for Reel Cinemas' new dine-in movie theatres?
The first dine-in cinema has opened at the Jebel Ali Recreation Club. Another is planned for The Dubai Mall, and a third location will be The Pointe in The Palm Jumeirah.
Q.What is unique about the food and drink offerings at these new dine-in cinemas compared to traditional theatres?
What is unique about the food and drink offerings at these new dine-in cinemas compared to traditional theatres?
These dine-in cinemas will serve restaurant-prepared meals by Guy Fieri’s American Kitchen, delivered to the table. None of the Dine-In Cinemas will serve popcorn.