RedWhite Apparel expands abroad
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Singapore-born sportswear brand RedWhite Apparel is expanding into two new Asian markets.
RedWhite Apparel makes clothing for cyclists, high quality gear for those undertaking ultra-long distance rides.
The company has announced the appointment of CobbleSports in South Korea, which will be managing online sales of the brand’s products, distributing to independent retailers and executing a marketing program.
And in Japan RedWhite Apparel has appointed Funks Trading to oversee retail and wholesale distribution.
Founded just last year with only one product – a $150 ‘bib short’ manufactured in Italy – the brand is achieving success beyond expectation in Asia and is now eyeing an entry into the US market. It has achieved distribution in five stores in Thailand and is stocked in London by UK boutique Always Riding.
The brand’s founder is Yuvaraman Viswanathan, whose previous job was as a designer with Dyson in Singapore.
Launched in August 2014 initially through retailers, the company now retails direct online and is already shipping goods internationally. About 70 per cent of sales are into the US.
Questions & Answers
Q.Which new markets is RedWhite Apparel expanding into?
Which new markets is RedWhite Apparel expanding into?
RedWhite Apparel is expanding into South Korea and Japan, appointing CobbleSports to manage sales in South Korea and Funks Trading to oversee distribution in Japan.
Q.Who founded RedWhite Apparel and what was their previous role?
Who founded RedWhite Apparel and what was their previous role?
The founder of RedWhite Apparel is Yuvaraman Viswanathan. His previous employment was as a designer for Dyson, based in Singapore.
Q.How does RedWhite Apparel currently sell its products?
How does RedWhite Apparel currently sell its products?
The company initially launched through retailers but now sells directly online. They also ship goods internationally, with 70 per cent of sales going to the US.
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