RedWhite Apparel expands abroad

Singapore-born sportswear brand RedWhite Apparel is expanding into two new Asian markets.

RedWhite Apparel makes clothing for cyclists, high quality gear for those undertaking ultra-long distance rides.

The company has announced the appointment of CobbleSports in South Korea, which will be managing online sales of the brand’s products, distributing to independent retailers and executing a marketing program.

And in Japan RedWhite Apparel has appointed Funks Trading to oversee retail and wholesale distribution.

Founded just last year with only one product – a $150 ‘bib short’ manufactured in Italy – the brand is achieving success beyond expectation in Asia and is now eyeing an entry into the US market. It has achieved distribution in five stores in Thailand and is stocked in London by UK boutique Always Riding.

The brand’s founder is Yuvaraman Viswanathan, whose previous job was as a designer with Dyson in Singapore.

Launched in August 2014 initially through retailers, the company now retails direct online and is already shipping goods internationally. About 70 per cent of sales are into the US.