Razer opens retail store and cafe inside its new Southeast Asia HQ

Global lifestyle brand for gamers, Razer, has launched its Southeast Asia headquarters in Singapore: home to the country’s first Razer retail store and café.  The building façade features the brand’s signature black and striking neon green, while the store offers the brand’s full range of products, allowing gaming fans to sample and experience Razer’s latest innovations and creations.

Meanwhile, the new technology-focused F&B concept serves beverages made by a state-of-the-art robotic barista arm. At the RazerCafe, guests can order a beverage at the store or pre-order a cup of coffee via the RazerCafe App and collect it in-store.

“Our gamer-centric ecosystem has redefined the gaming experience for more than a decade with the introduction of innovative solutions and whole new product categories, and we’re not planning on slowing down,” said Min-Liang Tan, co-founder and CEO of Razer.

“The new regional hub represents everything that Razer stands for, from innovation, to design, to sustainability, and will not only be home to Razer’s growing staff, but to up-and-coming entrepreneurs, and even gamers looking for a place to train and learn as well.”

As part of the expansion, the company has increased its staff number in Singapore from 600 to 1000.