Rakuten, Gentosha launch online magazine linked to e-commerce

apan’s Rakuten and Gentosha Inc. recently launched GINGER mirror, a free online fashion magazine for women linked with e-commerce.

GINGER mirror is a free online fashion magazine optimized for smartphones aimed at busy women in their late 20s and 30s who wish to enjoy the latest fashions despite having limited time and budget. The magazine showcases reasonably priced fashion items that can be bought on Rakuten Ichiba.

Rakuten said the ratio of purchases made on mobile devices on Rakuten Ichiba has been increasing in recent years, especially in the fashion genre. By presenting Rakuten Ichiba fashion items to readers through a smartphone-optimized online magazine and providing a simple system for users to purchase the featured items, the number of purchases of fashion products made through mobile devices is expected to increase.

The first edition of GINGER mirror, released on April 15, features model and actress Nanao on the cover and introduces around 400 hot fashion items and accessories across 100 pages under the theme “Spring Fashion Cost Performance Buying Guide.”

Rakuten will continue to strive to create new added value for the wide array of reasonably-priced products offered on Rakuten Ichiba, harnessing the know-how of Gentosha in producing women’s magazines to bring even more gloss and appeal to its products.