Quick Serve to expand Texas Chicken in Indonesia
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Quick Serve Indonesia, the new franchisee for US quick-service chicken chain Texas Chicken, has launched its first two stores.
The first is in Surabaya, East Java, in the Tunjungan Plaza 3 (TP3), with a second a signature stand-alone restaurant in Kertajaya, East Java. The two-storey restaurant seats 175 guests.
As well as items from Texas Chicken’s international menu, the two outlets offer chicken and rice dishes with international and Asian sauces.
“The Surabaya location is in a culinary hub for our region, which gives the brand an opportunity to solidify its base in Indonesia,” says Quick Serve Indonesia MD Julius Evan Kritianto.
Texas Chicken already has 60 outlets in Indonesia run by another franchise group, Cipta.
Quick Serve says it plans to move quickly to expand the brand primarily in the Java and Bali regions.
Questions & Answers
Q.Which areas will Quick Serve Indonesia focus on for their expansion of the Texas Chicken brand?
Which areas will Quick Serve Indonesia focus on for their expansion of the Texas Chicken brand?
Quick Serve Indonesia plans to expand the brand primarily in the Java and Bali regions. This strategy aims to solidify Texas Chicken's base in the country through concentrated development.
Q.How many Texas Chicken outlets are currently operating in Indonesia, and who runs them?
How many Texas Chicken outlets are currently operating in Indonesia, and who runs them?
There are already 60 Texas Chicken outlets in Indonesia. These existing locations are operated by a different franchise group, named Cipta, not Quick Serve Indonesia.
Q.What is the rationale behind choosing Surabaya for Quick Serve Indonesia's first store location?
What is the rationale behind choosing Surabaya for Quick Serve Indonesia's first store location?
Quick Serve Indonesia MD Julius Evan Kritianto states that Surabaya is a culinary hub for their region. This location provides an opportunity for the Texas Chicken brand to establish a strong presence in Indonesia.
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