QSR and PETRONAS tie-up to open 50 new KFC drive-thru outlets
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QSR Brands Holdings’ wholly owned subsidiary QSR Stores has signed a memorandum of understanding with Petronas Dagangan to gradually open 50 KFC Drive-Thru outlets at Petronas gas stations within the next three years.
QSR Brands MD Mohamed Azahari Mohamed Kamil says the strategic collaboration provides an excellent opportunity for the quick-service restaurant group to expand its business and restaurant services in Malaysia.
“While continuing to strengthen our core product and service offerings, we place a great emphasis on our expansion strategies to meet the elevated demands of our customers,” says Azahari.
QSR has more than 1250 KFC and Pizza Hut restaurants in Malaysia, Singapore, Brunei and Cambodia.
Questions & Answers
Q.Which specific entity within QSR Brands is responsible for signing this agreement?
Which specific entity within QSR Brands is responsible for signing this agreement?
The memorandum of understanding was signed by QSR Stores, which is a wholly owned subsidiary of QSR Brands Holdings. This entity will be responsible for the gradual opening of the new KFC Drive-Thru outlets.
Q.What is the primary motivation for QSR Brands to pursue this expansion with Petronas Dagangan?
What is the primary motivation for QSR Brands to pursue this expansion with Petronas Dagangan?
QSR Brands sees this strategic collaboration as an excellent opportunity to expand its business and restaurant services within Malaysia. They are also aiming to meet the elevated demands of their customers through this expansion.
Q.Does QSR Brands currently operate restaurants in countries other than Malaysia?
Does QSR Brands currently operate restaurants in countries other than Malaysia?
Yes, QSR Brands currently operates more than 1250 KFC and Pizza Hut restaurants across several countries. These include Malaysia, Singapore, Brunei, and Cambodia, indicating an existing international presence.