Pure Gold opens at Changi
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Emirates-based Pure Gold Jewellers has opened the doors of its new store at Singapore’s Changi Airport.
The store, the first Middle Eastern jeweller to be granted space at the airport, is located in the duty-free departure area of Terminal 1.
Pure Gold says it designed the boutique with a luxury feel to create a comfortable shopping environment and position the brand as upmarket.
Pure Gold is a private family-owned business founded 20 years ago which now has more than 125 stores in the Middle East and Asia. It plans to open a further 200 by 2018, selling products sourced from its factories in China and India.
Chairman and founder Firoz Merchant said Changi airport is one of the busiest and best performing airports in Asia and opening inside airport terminal is a big boost to Pure Gold’s travel retail business.
“This achievement is in line with our plans to become the largest travel retailer in jewellery globally. Passengers passing through Singapore Changi International Airport can now choose from our extensive range of gold, diamond, pearls, precious and semi-precious gemstone jewellery in the latest styles and best prices.”
Pure Gold already has a strong duty free business in the Middle East, operating at all terminals in Kuwait and Abu Dhabi international airports, and within the duty free retail facilities in Jordan, Kuwait, Muscat, Dubai and Sri Lanka.
Questions & Answers
Q.Which specific location within Changi Airport has Pure Gold Jewellers opened its new store?
Which specific location within Changi Airport has Pure Gold Jewellers opened its new store?
The new Pure Gold store is situated in the duty-free departure area of Terminal 1 at Singapore’s Changi Airport. This is the first time a Middle Eastern jeweller has been granted space there.
Q.What is Pure Gold Jewellers' long-term expansion goal regarding store numbers?
What is Pure Gold Jewellers' long-term expansion goal regarding store numbers?
Pure Gold Jewellers aims to open an additional 200 stores by 2018. The company currently has over 125 stores across the Middle East and Asia, making this a significant expansion.
Q.Where does Pure Gold Jewellers source the products it sells in its stores?
Where does Pure Gold Jewellers source the products it sells in its stores?
Pure Gold Jewellers sources its products from its own factories located in China and India. This allows them to supply their extensive range of jewellery to all their retail locations.
Q.What is Pure Gold's current presence in duty-free retail, specifically in the Middle East?
What is Pure Gold's current presence in duty-free retail, specifically in the Middle East?
Pure Gold already has a robust duty-free operation in the Middle East. They operate at all terminals in Kuwait and Abu Dhabi airports, and within duty-free facilities in Jordan, Kuwait, Muscat, Dubai, and Sri Lanka.
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