Protest arise after JD.com launches house brand Jing Zao
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Clashing head-on with manufacturers who sell through its platform, China’s JD.com has introduced its own brand, Jing Zao.
Its initial 38 products range from towels to suitcases in similar style to Japan’s Muji or US luggage maker Samsonite, but at a lower price. Both companies sell their wares through JD.com.
JD.com knows which products are popular with customers and can tailor its offerings accordingly, plus it has its own logistics service for deliveries.
Its house brand follows its venture into physical retail stores. This month it introduced its first fresh-food supermarket in Beijing.
Meanwhile, JD.com has confirmed it is a co-investor in Vietnam’s Tiki e-commerce platform, becoming one of its largest shareholders.
Questions & Answers
Q.What kind of products has JD.com launched under its new Jing Zao brand?
What kind of products has JD.com launched under its new Jing Zao brand?
The new Jing Zao house brand has launched with 38 initial products. These products range from everyday items like towels to larger goods such as suitcases.
Q.How does JD.com's new brand compare to established brands like Muji or Samsonite?
How does JD.com's new brand compare to established brands like Muji or Samsonite?
Jing Zao's products are in a similar style to those offered by Japan's Muji or US luggage maker Samsonite. However, JD.com is offering its new brand's products at a lower price point.
Q.What advantages does JD.com have in launching its own house brand?
What advantages does JD.com have in launching its own house brand?
JD.com has insights into popular products with customers and can tailor its offerings accordingly. It also benefits from having its own logistics service for efficient product deliveries.
Q.What other recent business ventures has JD.com undertaken?
What other recent business ventures has JD.com undertaken?
This month, JD.com launched its first fresh-food supermarket in Beijing, venturing into physical retail. It has also become a co-investor and one of the largest shareholders in Vietnam’s Tiki e-commerce platform.
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