Protein-Packed Crunch: Doritos Breaks into US Protein Snack Market with New High-Protein Chips

Doritos, a widely recognized brand, has recently ventured into the protein snack sector in the U.S., launching a high-protein tortilla-style chip. The company’s foray into the functional snack market is part of a broader initiative, with other subsidiaries of parent company PepsiCo, such as SmartFood, SunChips, Pepsi, Poppi, and Quaker, introducing products rich in protein, fiber, and prebiotic ingredients.

The Protein-Rich Snack

Each one-ounce serving of Doritos Protein offers 10 grams of protein, with a single-serve pack providing a substantial 17 grams of protein. The protein source in the chips is casein, a dairy-based protein. Consumers can find these chips in popular flavors such as Nacho Cheese and Sweet & Tangy BBQ.

Jess Spaulding, the VP of Marketing at PepsiCo Foods US, spoke about the company’s intent behind the product. She explained that while incorporating the functional benefit of added protein, they were committed to maintaining the distinctive taste and texture that Doritos is known for.

Availability and Future Plans

Doritos Protein is currently sold in two sizes, 7oz and 12.75oz. As the year progresses, the company plans to introduce the product in more formats and sizes.