Procter & Gamble buys Tula skincare

1 min readUpdated Jun 4, 2025Jan 10, 20226:55 AM

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Procter & Gamble is buying Tula Skincare for an undisclosed amount. According to industry observers, Tula had sales of $150 million last year. The acquisition is P&G’s third in just two months and underscores the CPG giant’s focus on prestige beauty. In November, P&G purchased Farmacy Beauty. Last month, P&G acquired Ouai, a haircare company.

The three acquisitions bolster P&G’s existing prestige brand portfolio, which already includes SK-II and First Aid Beauty. Clearly, the maker of Olay is ready to take on competitors like L’Oréal, Estée Lauder , and Unilever in the prestige beauty space.

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Questions & Answers

What kind of companies has P&G acquired recently?

P&G has recently acquired three beauty companies: Tula Skincare, Farmacy Beauty, and Ouai. These purchases demonstrate P&G's focus on expanding its presence in the prestige beauty market.

How much did Tula Skincare sell last year?

Tula Skincare reportedly had sales of $150 million last year, according to industry observers. The article does not disclose the specific amount P&G paid for the acquisition.

What is P&G's strategy with these new acquisitions?

P&G's strategy is to bolster its existing prestige brand portfolio and compete with major players like L'Oréal, Estée Lauder, and Unilever. The acquisitions underscore P&G's increased focus on prestige beauty.

Which other beauty brands does P&G already own?

P&G's existing prestige brand portfolio includes SK-II and First Aid Beauty. The recent acquisitions add to these established names in the company's beauty division.

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