Prince’s building welcomes Chanel’s COCO Neige Pop-Up Store

It’s freezing at Prince’s Building with Chanel’s COCO Neige Pop-up store.

Chanel has just launched its very first collection of sportswear dedicated to winter sports featured in its new pop-up store at Prince’s building.

Australian actress Margot Robbie, new ambassador of the French fashion house, embodies Chanel’s first ever ski and après-ski collection, COCO Neige.

Designed and shot by Karl Lagerfeld, the line combines high-tech clothing and winter-ready-to-wear for the sporty fashion conscious.

COCO Neige incarnates both the worlds of skiing and the codes of the House.

From multicolor tweeds and classic handbag quilting to Norwegian-inspired sweaters and mountain accessories sporting the double C, Chanel’s most iconic symbols and elements have been brightly incorporated into the sportswear wardrobe.

This collection comes a few year after the launch of Chanel’s own line of skis and snowboards a few years ago.