Pretzelmaker Asia opens first store in Manila

Global Franchise Group has opened a new Pretzelmaker location in the Philippines, the brand’s first location in Asia. Through a master franchise agreement with Vavel Foods, Pretzelmaker’s handmade pretzel products will available at Festival Mall Alabang in Metro Manila. Vavel plans to open 14 additional Pretzelmaker locations throughout the Philippines.

President and CEO of GFG Chris Dull said Pretzelmaker’s first location in Asia is symbolic of the popularity of pretzels and the rise of snacking internationally. “We look forward to working with Vavel to open more stores across the Philippines.”

The store officially opened on October 1 and will be open during regular Festival Mall hours.

Pretzelmaker Philippines GM Migo Ochoa said: “We decided to open Pretzelmaker in the Philippines because the delicious hand-rolled pretzel products far surpass the competition and we knew customers would love them. As demonstrated by the success of our Grand Opening, the community is very excited to have a Pretzelmaker at the mall and we are very happy to be providing a new twist on snacking options for busy shoppers.”