Pranda Group expands in Vietnam and Indonesia
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Reporting from Pranda Group, the progress of its retail business expansion throughout the year 2015 in Vietnam and Indonesia; the country members of AEC has strengthened PRIMA GOLD brand by creating impressive experience to the target customers such as product perception, marketing activities, brand reinforcement, etc. Particularly in Vietnam, the marketing activities using brand ambassador made the output in Vietnam meet the company’s target. Moreover, Pranda Vietnam Retail recently increased new branches “Lotte Center” and “Vincom Center Nguyen Chi Thanh” in Hanoy to support the needs of consumers as well as extended distribution channels especially in the economic center of Vietnam. Presently, there are 8 branches located in the shopping malls of economic cities covering 5 branches in Ho Chi Minh and 3 branches in Hanoy.
In 2016, the Company plans to expand one more branch at Saigon Center Department Store in Ho Chi Minh City, as new Department Style of Viet Nam that the mix between the Plaza and Takashimaya from Japan. Over 57 square mates, Prima Gold sets a goal to make the Flagship store to create brand experiences and support to consumer needs.
For the retail business in Vietnam where the rate of economic growth is attractive among AEC, Pranda Marketing Indonesia plan to increase channel and to expand its retail business in various brands. Recently, a new branch managed by Central Thailand in cooperation with PT Grand Indonesia was officially opened in Central Grand Indonesia. Pranda Marketing Indonesia aims to push forward PRIMA GOLD and Julia Brand to support consumers’ needs which have increasingly purchasing power. Currently, PRIMA GOLD has 3 branches, Julia 19 branches, and Lovelinks 8 branches. By the year 2016, the Company plan to expand 4 more PRIMA GOLD branches and 20 more Julia branches in order to accommodate a growing customer base and future growth.
Pranda Group plan to expand in Asian jewelry market for leading to AEC 2016. The company is clearly to aim and extend to the retail network of Asian Economic Community or AEC. That integrates market to be a center of the region. Certainly, it will have a population more than 600 million people in this market. Pranda Group has consider in this market that sufficient to forward product, service, labor and open free market investment in this year. This is a chance to push forward ours brand to be recognized and opportunity to build our retail marketing channel to grow up.
Questions & Answers
Q.Which specific marketing strategy helped Pranda Group achieve its targets in Vietnam?
Which specific marketing strategy helped Pranda Group achieve its targets in Vietnam?
Using a brand ambassador for marketing activities in Vietnam helped the company meet its targets there. This strategy contributed to the output required by Pranda Group for that market.
Q.What are Pranda Group's expansion plans for PRIMA GOLD in Indonesia for 2016?
What are Pranda Group's expansion plans for PRIMA GOLD in Indonesia for 2016?
In 2016, Pranda Group plans to open four additional PRIMA GOLD branches in Indonesia. This expansion aims to accommodate a growing customer base with increasing purchasing power.
Q.Where are Pranda Group's new retail branches located in Vietnam?
Where are Pranda Group's new retail branches located in Vietnam?
Pranda Vietnam Retail recently opened new branches in Hanoy at "Lotte Center" and "Vincom Center Nguyen Chi Thanh". These locations support consumer needs and extend distribution channels.
Q.What is the strategic reason for Pranda Group's expansion into the AEC market?
What is the strategic reason for Pranda Group's expansion into the AEC market?
The company sees the AEC market, with over 600 million people, as an opportunity to forward products, services, and labour. It also allows them to build their retail marketing channel and gain brand recognition.