Prada South Korea opens men only store
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Prada has opened its first store in South Korea selling only menswear.
The new shop is hosted inside the Shinsegae luxury department store in Seoul, but features its own distinctive entrances.
The new space, designed by architect Roberto Baciocchi, covers about 165 sqm and houses the men’s ready-to-wear, leather goods, accessories and footwear collections.
The internal façade, clad in Saint Laurent marble, is characterised by two large corner entrances. Slim strips of steel frame the window and the light box.
The entrances lead to an area where the leather goods and accessories collections are displayed.
The next area features masculine materials and finishes and hosts the ready-to-wear and footwear collections. The space is defined by ebony floorboards and walls, dark brown carpeting and cotto-coloured leather sofas.
Questions & Answers
Q.Where is Prada's new men's only store located in South Korea?
Where is Prada's new men's only store located in South Korea?
The new Prada menswear store is situated within the Shinsegae luxury department store in Seoul. It has its own distinct entrances, separate from the main department store, offering a dedicated shopping experience for men's collections.
Q.What types of men's products are available at the new Prada store?
What types of men's products are available at the new Prada store?
The store offers a comprehensive range of men's items, including ready-to-wear clothing, leather goods, various accessories, and footwear collections. These are displayed across different sections within the 165 sqm retail space.
Q.Who designed the new Prada menswear store in Seoul?
Who designed the new Prada menswear store in Seoul?
The new Prada men's only store in Seoul was designed by architect Roberto Baciocchi. The design incorporates features such as an internal façade clad in Saint Laurent marble and distinctive corner entrances framed with steel.
Q.What are some of the key interior design features of the new store?
What are some of the key interior design features of the new store?
The interior design includes ebony floorboards and walls, dark brown carpeting, and cotto-coloured leather sofas. These elements aim to create a masculine and luxurious atmosphere suitable for displaying the men's collections.