Prada Silver Line kicks off at Pacific Place
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Prada Silver Line, a pop-up store with a railway station theme, has arrived at the Garden Court of Hong Kong’s Pacific Place.
An itinerant project, which had its debut in Macau in December, it offers exclusive women’s and men’s bags and accessories that match each destination of the journey.
Covering about 147sqm, the pop-up represents the Italian luxury brand on the move. It replicates part of a train with a metal exterior reminiscent of the American Streamliners of the ’30s and ’50s. The interior walls feature floral-patterned red silk brocade, and the setting is completed with a black-and-white checkered floor that has characterised Prada stores internationally since 1913.
Around the train, the illuminated platforms have installations that continue the train theme:
Prada Robots as porters with luggage trolleys, and a ticket kiosk that turns into a concierge that can arrange the home delivery of purchases.
The exhibition ends on 29 April.
Questions & Answers
Q.What kind of items are available for purchase at the Prada Silver Line pop-up store?
What kind of items are available for purchase at the Prada Silver Line pop-up store?
The pop-up store offers exclusive women's and men's bags and accessories. These items are designed to match the specific destination where the itinerant project is located.
Q.How large is the Prada Silver Line pop-up store at Pacific Place?
How large is the Prada Silver Line pop-up store at Pacific Place?
The pop-up store covers approximately 147 square metres. It represents the Italian luxury brand's concept of being on the move with its itinerant project.
Q.What is the historical significance of the black-and-white checkered floor inside the pop-up?
What is the historical significance of the black-and-white checkered floor inside the pop-up?
The black-and-white checkered floor has been a characteristic feature of Prada stores internationally since 1913. It contributes to the store's distinctive setting.
Q.When does the Prada Silver Line exhibition close at Pacific Place?
When does the Prada Silver Line exhibition close at Pacific Place?
The exhibition at Pacific Place is scheduled to conclude on 29 April. This is the end date for visitors to experience the railway station-themed pop-up.
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