Skip to content
Fashion

Prada Japan opens airport store

By Rajiv MenonJapan
1 min read
prada
prada
In this article (4)

Italian fashion brand Prada Japan has opened a store in Narita International Airport’s Terminal, Tokyo.

Covering about 200 sqm, the outlet offers women’s and men’s leather goods and accessories.

Its facade on three sides is clad in black Marquinia marble, framing the light boxes. On the two opposite sides there are two large entrances.

The three areas in the interior are defined by the signature black-and-white marble checkered flooring as well as a deep-green watercolour-painted canvas wall covering into which green marble shelves and glass display cabinets are set.

A sitting area offers green velvet sofas and polished-steel and glass display counters.

Questions & Answers

Q.

What types of products are sold at the new Prada store in Narita International Airport?

A.

The new outlet offers a selection of women's and men's leather goods and accessories. Customers can find these items within the approximately 200 sqm space.

Q.

How large is the new Prada store at Narita International Airport?

A.

The new Prada store covers an area of about 200 square metres. It is located in the Narita International Airport’s Terminal in Tokyo.

Q.

What are some distinctive design features of the new Prada store's interior?

A.

The interior features signature black-and-white marble checkered flooring and deep-green watercolour-painted canvas walls. Green marble shelves and glass display cabinets are also integrated into the design.

Reader pulse

Is an airport store a smart move for luxury brands?

21,033 votes so far

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Supply chain

    Supply chains in Southeast Asia

    Why a supply chain that works in Singapore breaks in Indonesia, and what retailers change when they cross a border: sourcing, ports, customs, warehousing and…

    Retail Operations · 12 min read

  • Consumer trends

    Consumers in Brunei

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.

    Asia Market Guides · 8 min read

  • General

    AI in retail

    A practical map of where AI already pays off in retail, from demand forecasting and pricing to search, customer service and store operations, and where the h…

    Retail Operations · 11 min read

  • General

    Loyalty and membership design

    Points, tiers or paid membership: which mechanic fits which business, what a loyalty programme actually costs, and how to measure incremental effect instead…

    Retail Leadership · 11 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready