Potato Corner Debuts In Taiwan: Strategic Expansion Into 16th International Market
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Potato Corner, a popular flavored fries chain, has made its debut in the Taiwan market. The brand’s inaugural store was launched at the Uni-President Department Store, located in Taipei’s Xinyi District.
Collaboration with Local F&B Operator
The launch in Taiwan was made possible through a strategic partnership with Fujin Tree Group, a local operator in the lifestyle and food & beverage sectors. Vicente Gregorio, the president and CEO of Shakey’s Pizza Asia Ventures (Spavi) which owns Potato Corner, expressed confidence in their collaboration with Fujin Tree Group. He emphasized its strategic importance in the brand’s international expansion plan, saying, “We anticipate enhancing and expanding our brand visibility in Taiwan with the robust backing of our partner, Fujin Tree.”
Expansion Plans
Jay Wu, the founder of Fujin Tree Group, corroborated this sentiment, stating that more Potato Corner stores are in the pipeline and expected to open before the end of the year. Following its acquisition by Spavi in 2022, Potato Corner has seen significant growth, boasting 2345 outlets across the globe. The entry into Taiwan marks the brand’s penetration into its 16th international market.
Brand Value
Gregorio iterated his pride in bringing Potato Corner to new international markets, highlighting the importance of this milestone for the brand. He said, “Potato Corner’s debut in Taipei is a notable moment not just for our flavored fries, but for our group’s vision of wowing more guests around the globe.”
Questions & Answers
What is the significance of Potato Corner’s launch in Taiwan?
The launch marks Potato Corner’s entry into its 16th international market, further expanding its global footprint.
Who is Potato Corner’s local partner in Taiwan?
Potato Corner has partnered with the Fujin Tree Group, a Taiwan-based operator in the lifestyle and food & beverage sectors.
What are the future expansion plans for Potato Corner in Taiwan?
In collaboration with Fujin Tree Group, Potato Corner plans to open additional stores in Taiwan by the end of the year.