The Port of Hamburg has launched a Chinese-language version of its website
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“China is by a wide margin the Port of Hamburg’s most important trading partner,” said Axel Mattern, joint CEO of Port of Hamburg Marketing. “We aim to do justice to this by now offering our internet presence, not just in German and English as the language of shipping, but also in Chinese. On our travels in China we have found that language still frequently forms a barrier to communication. We aim to reduce this and to facilitate immediate access to comprehensive data on the Port of Hamburg for our Chinese partners and customers through our Chinese internet presence. The new language version of the Port of Hamburg website is a logical extension of our already very comprehensive range of information.
The website provides information such as liner services, agencies and handling facilities, as well as an integrated database on intermodal services, according to the port.
Questions & Answers
Q.What is the primary reason the Port of Hamburg launched a Chinese language version of its website?
What is the primary reason the Port of Hamburg launched a Chinese language version of its website?
The Port of Hamburg launched the Chinese website because China is its most important trading partner. They aim to reduce language barriers and provide immediate access to comprehensive data for Chinese partners and customers, which they found was a frequent issue during travels in China.
Q.What kind of information does the new Chinese website offer visitors?
What kind of information does the new Chinese website offer visitors?
The new website provides comprehensive information, including details on liner services, agencies, and handling facilities. It also features an integrated database specifically for intermodal services available at the Port of Hamburg.
Q.Which existing languages were already supported on the Port of Hamburg's website before the Chinese version was added?
Which existing languages were already supported on the Port of Hamburg's website before the Chinese version was added?
Before the addition of the Chinese language version, the Port of Hamburg's internet presence was already available in German. It also offered an English version, which is recognised as the general language of shipping.
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