Porsche launches digital business division for premium segment
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Porsche AG, the sportscar unit of Volkswagen, launched Porsche Digital GmbH, a division dedicated to developing digital services for the premium segment.
Porsche Digital GmbH will become a competence centre and an incubator to help find ideas which can be turned into businesses and services, the company said on Friday.
The division will be based in Ludwigsburg near Stuttgart, and have offices in Berlin, Silicon Valley and China.
It will be headed by Thilo Koslowski, a former digital mobility analyst at consulting firm Gartner.
Questions & Answers
Q.What is the primary purpose of this new division within Porsche?
What is the primary purpose of this new division within Porsche?
Porsche Digital GmbH will function as a competence centre and incubator. Its aim is to identify ideas that can be transformed into new businesses and services for the premium automotive segment.
Q.Where will Porsche Digital GmbH operate from?
Where will Porsche Digital GmbH operate from?
The main base for Porsche Digital GmbH will be in Ludwigsburg, near Stuttgart. Also, the division will have offices in Berlin, Silicon Valley, and China to support its global operations.
Q.Who has been appointed to lead Porsche Digital GmbH?
Who has been appointed to lead Porsche Digital GmbH?
The new digital division will be headed by Thilo Koslowski. He previously worked as a digital mobility analyst at the consulting firm Gartner, bringing relevant expertise to the role.
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