Porsche Breaks Records in Switzerland

Porsche set a new benchmark in Switzerland in 2024 with 5,042 new registrations, representing a 10.5 percent increase compared to the previous year. The brand also saw significant growth in electrified vehicles.

Against the backdrop of an overall market decline in 2024, Porsche closed the year with a record performance in Switzerland and Liechtenstein, registering 5,042 vehicles—a 10.5 percent rise compared to 2023.

Electrified vehicles (battery electric and plug-in hybrids) accounted for 31.2 percent of all Porsche registrations, also outpacing the market average of 28 percent. This translates to 1,574 vehicles—a 55.2 percent increase from the previous year.

The all-electric Porsche Macan, introduced in 2024, set new standards for electric SUVs and contributed to a 36 percent growth in Porsche’s BEV segment.

The Porsche Macan remained the best-selling model in Switzerland with 1,854 registrations, a 15.6 percent year-on-year increase. From September to December, 457 of these registrations were for the all-electric Macan.

The iconic Porsche 911 saw 1,275 registrations in 2024, maintaining its status as a favorite among enthusiasts. Innovations such as the road-approved 911 GTS with its lightweight T-Hybrid system and the exclusive 911 GT3 RS Tribute to Jo Siffert enhanced the model’s appeal.

Porsche continues to grow in a dynamic Swiss market,» said Holger Gerrmann, CEO of Porsche Schweiz AG. «With the youngest and most diverse product portfolio in our history, we are ideally positioned for the future, offering unmatched driving performance across various propulsion systems.