Popular Mega bookfair draws 90,000 visitors

Malaysia’s trusted bookstore, Popular, achieved its goal of inculcating love for reading to around 90,000 visitors during its 10-day long Sabah Popular Mega Bookfair 2016.

Popular Book Co (M) Sdn Bhd senior retail manager Samantha Tai said the third edition of the event maintained the previous years momentum with visitors traveling from across the state to visit the mega bookfair.

Tai believes this further enforces the relevance of educational materials and that parents would not be stingy when it comes to equipping their children with the necessary tools for them to be competitive in the real world.

“I still believe parents would not ignore education,” she said on the last day of the mega bookfair at 1Borneo Hypermall yesterday.

“When it comes to education, I don’t think, whether economy is bad or good, parents will still spend,” added Tai, reiterating the journey of knowledge is also lifelong learning experience.

In addition, she said the Daily Specials deal, which offers exclusive large discounts on a rotation of selected items, is one of the main factors attracting visitors to the Popular Mega Bookfair 2016.

Popular Book Co (M) Sdn Bhd senior retail manager Chin Pau Choi said the bookstore will continue to organize the event at the same location to fit in their vast array of educational materials and other related products for the large number of customers.

“We need a big platform to do the Popular Mega Bookfair and need at least 25,000 sq feet for it,” explained Chin.

“At the moment only 1Borneo Hypermall has the space to accomodate that need,” he added.

Popular has around 20,000 members in the state today and will open its seventh Sabah outlet in Tawau in March 2017.

“This is due to the good response. People in Tawau come all the way to Kota Kinabalu to purchase a lot of books from us,” said Tai.