Popular American furniture store Ashley Furniture HomeStore opens in Singapore
In this article (5)
US retailer Ashley Furniture HomeStore has opened its first Singapore outlet, in Kallang Way.
On the ground floor, the 7000sqft store offers items for the living room, dining room, bedroom, family spaces and home office. These include beds, clocks, sofas and vases from five lifestyle collections: Contemporary Living, New Traditions, Family Spaces, Vintage Casual and Urbanology.
The showroom offers the entire range of King Koil mattresses, as well as made-to-order sofas and sofa beds exclusive to Singapore. It also sell three types of the Sleepace sleep-tracking device. All products are also available online.
A second Ashley Furniture HomeStore will open in Sungei Kadut Drive next month.
Over the next three months, Ashley will set up augmented and virtual-reality headsets to help customers better visualise how various items of furniture might fit into their homes.
Founded in 1945 in Wisconsin, Ashley Furniture has more than 800 stores in 45 countries, including China, Indonesia and Vietnam.
Questions & Answers
Q.Which specific items of furniture can customers expect to find at the new Ashley Furniture HomeStore in Singapore?
Which specific items of furniture can customers expect to find at the new Ashley Furniture HomeStore in Singapore?
The Kallang Way store stocks beds, clocks, sofas and vases. These items are part of five lifestyle collections, and customers can also find King Koil mattresses and exclusive made-to-order sofas and sofa beds.
Q.Does the new Singapore store offer any services to help customers visualise how furniture would look in their homes?
Does the new Singapore store offer any services to help customers visualise how furniture would look in their homes?
Yes, over the next three months, Ashley will introduce augmented and virtual-reality headsets. These will allow customers to better visualise how various items of furniture might fit into their homes before making a purchase.
Q.Will customers in Singapore be able to purchase Ashley Furniture products online, or only in-store?
Will customers in Singapore be able to purchase Ashley Furniture products online, or only in-store?
All products available at the new Ashley Furniture HomeStore in Singapore are also available for purchase online. This provides customers with the flexibility to shop either at the physical outlet or through the company's online platform.
Q.How large is the new Ashley Furniture HomeStore outlet that has opened in Kallang Way?
How large is the new Ashley Furniture HomeStore outlet that has opened in Kallang Way?
The first Ashley Furniture HomeStore in Singapore, located in Kallang Way, spans 7,000 square feet. This ground floor space is designed to show items for various home areas, including living room, dining room, and bedroom.
Reader pulse
Is Ashley HomeStore's Singapore entry a smart move?
24,026 votes so far