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Popeyes may immediately stop all operations in South Korea

By Maria Santos
1 min read
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American fast-food chain Popeyes said it is to withdraw business from South Korea, however, the local franchisee TS Corporation has denied the report.

According to The Korea Times, reports of the exit began when a memo was written by a Popeyes’ employee headed “Popeyes brand will no longer pursue business in Korea as of November” went viral on social media. The employee’s memo went into detail, to the point of stating that the chain’s Gwangjin-gu branch would be the last to close before the brand ceases its operations in South Korea.

A spokesperson from TS Corporation confirmed that some of the restaurants will shut down – but not all of them. The person didn’t share any further information except to state that the company will continue to operate the brand there.

The struggling fast-food chain has been attempting to turn its fortunes around for two years, however, the process has not gone smoothly.

Having entered South Korea with TS Food & System in 1993, the company recorded an impaired equity ratio of 40 percent, and last year it was in negative equity.

Local media said Popeyes has recently been in negotiations with another operator to increase the brand’s value. That company is believed to be SPC Group, which operates Shake Shack and Eggslut in the country, but that has not been confirmed.

Questions & Answers

Q.

What is the discrepancy between Popeyes' stated plans and the local franchisee's position?

A.

Popeyes reportedly plans to cease all operations in South Korea. However, the local franchisee, TS Corporation, disputes this, stating that while some restaurants will close, the company intends to continue operating the brand in the country.

Q.

What prompted the initial reports of Popeyes' potential withdrawal from South Korea?

A.

Reports of the exit began after an employee's memo went viral on social media. The memo stated that the Popeyes brand would no longer pursue business in Korea from November, even detailing which branch would be the last to close.

Q.

What financial issues has Popeyes experienced in South Korea?

A.

The company has faced financial difficulties, having an impaired equity ratio of 40 percent and being in negative equity last year. This comes after two years of unsuccessful attempts to improve its fortunes in the market.

Q.

Which company is rumoured to be in negotiations to take over Popeyes' operations in South Korea?

A.

Local media suggests Popeyes has been in talks with SPC Group to increase the brand’s value. SPC Group is known for operating other food chains like Shake Shack and Eggslut in the country, but this information remains unconfirmed.

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