Popeyes Brand to Launch in the Philippines

Aug 21, 2018Updated May 26, 20251 min read

The first Popeyes Philippines store is imminent.

Popeyes, the US fast-food chain, has signed a master franchise agreement for the country with local operator Kuya J Holdings.

Popeyes’ president Alexandre Santoro said he believed the brand’s friend chicken offer will resonate well with guests in the Philippines.

Kuya J Group’s chairman Lowell L Yu said: “The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people.”

Popeyes was founded in 1972 and serves cuisine based on its Louisiana heritage. It has more than 2900 restaurants in the US and around the world. In Asia it is already established in Vietnam, Singapore, Malaysia and Hong Kong.

It is expected the first Popeyes Philippines store will open in Manila.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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