Popeyes Brand to Launch in the Philippines
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The first Popeyes Philippines store is imminent.
Popeyes, the US fast-food chain, has signed a master franchise agreement for the country with local operator Kuya J Holdings.
Popeyes’ president Alexandre Santoro said he believed the brand’s friend chicken offer will resonate well with guests in the Philippines.
Kuya J Group’s chairman Lowell L Yu said: “The Philippines is a large and growing market, and we are looking forward to serving the high-quality food that Popeyes offers to the country’s more than 100 million people.”
Popeyes was founded in 1972 and serves cuisine based on its Louisiana heritage. It has more than 2900 restaurants in the US and around the world. In Asia it is already established in Vietnam, Singapore, Malaysia and Hong Kong.
It is expected the first Popeyes Philippines store will open in Manila.
Questions & Answers
Q.Who will be responsible for launching and operating Popeyes in the Philippines?
Who will be responsible for launching and operating Popeyes in the Philippines?
Popeyes has partnered with Kuya J Holdings, a local operator in the Philippines, through a master franchise agreement. Kuya J Group's chairman, Lowell L Yu, expressed enthusiasm for serving the market.
Q.What is the primary product Popeyes is known for and hopes will succeed in the new market?
What is the primary product Popeyes is known for and hopes will succeed in the new market?
Popeyes is known for its fried chicken offering. President Alexandre Santoro believes this product will resonate well with customers in the Philippines, given the large and growing market.
Q.Where in the Philippines is the first Popeyes store anticipated to open?
Where in the Philippines is the first Popeyes store anticipated to open?
It is expected that the inaugural Popeyes Philippines store will open in the capital city of Manila. This will mark the brand's official entry into the country.
Q.In which other Asian countries does Popeyes currently operate restaurants?
In which other Asian countries does Popeyes currently operate restaurants?
In Asia, Popeyes already has a presence in Vietnam, Singapore, Malaysia, and Hong Kong. The Philippines will be the latest addition to its expanding network in the region.
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