Pomelo to absorb Central Group’s Looksi
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Online fashion label Pomelo has completed a deal with Thailand’s Central Group Looksi – previously Zalora – to absorb the online platform.
Pomelo will add a variety of key international brands currently on Looksi to Pomelo’s app and website, including Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike.
“Looksi has been serving Thai fashion e-commerce shoppers since its founding as Zalora in 2012,” said David Jou, CEO and co-founder of Pomelo. “This deal will accelerate Pomelo’s evolution to become a multi-brand fashion platform for fashion lovers all across Southeast Asia.”
Central Group will remain committed to driving fashion and lifestyle omnichannel retail sales, said a spokesperson.
As part of the deal, Looksi will no longer operate its app and website and instead join the Pomelo ecosystem. Looksi’s social-media channels will also transition to Pomelo.
Pomelo previously raised a US$52 million Series C round last September to further its expansion plans across Southeast Asia.
Questions & Answers
Q.What is the primary benefit of this deal for Pomelo?
What is the primary benefit of this deal for Pomelo?
Pomelo will integrate several international brands, such as Adidas, Topshop, and Nike, that were previously available on Looksi. This addition will help Pomelo advance its goal of becoming a multi-brand fashion platform across Southeast Asia.
Q.What will happen to Looksi's existing operations after the acquisition?
What will happen to Looksi's existing operations after the acquisition?
Looksi's app and website will cease to operate, with its services and offerings moving into the Pomelo ecosystem. Its social media channels will also transition to Pomelo as part of the agreement.
Q.How long has Looksi been serving the Thai e-commerce market?
How long has Looksi been serving the Thai e-commerce market?
Looksi has been providing services to Thai fashion e-commerce shoppers since its establishment. It began operating in 2012, originally under the name Zalora, before becoming Looksi.
Q.Has Pomelo recently secured funding to support its expansion efforts?
Has Pomelo recently secured funding to support its expansion efforts?
Yes, Pomelo previously raised a US$52 million Series C funding round in September. This capital infusion was intended to further its expansion plans across the Southeast Asian region.