Pomelo to absorb Central Group’s Looksi

Online fashion label Pomelo has completed a deal with Thailand’s Central Group Looksi – previously Zalora – to absorb the online platform.

Pomelo will add a variety of key international brands currently on Looksi to Pomelo’s app and website, including Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike.

“Looksi has been serving Thai fashion e-commerce shoppers since its founding as Zalora in 2012,” said David Jou, CEO and co-founder of Pomelo. “This deal will accelerate Pomelo’s evolution to become a multi-brand fashion platform for fashion lovers all across Southeast Asia.”

Central Group will remain committed to driving fashion and lifestyle omnichannel retail sales, said a spokesperson.

As part of the deal, Looksi will no longer operate its app and website and instead join the Pomelo ecosystem. Looksi’s social-media channels will also transition to Pomelo.

Pomelo previously raised a US$52 million Series C round last September to further its expansion plans across Southeast Asia.