Pizza Hut to sell gluten-free pizza

1 min readUpdated May 26, 2025Jan 20, 20151:37 AM

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Beginning Jan. 26, roughly 2,400 of the chain’s 6,300 domestic locations will begin selling gluten-free pizzas. The move comes two years after rival Domino’s rolled out a pizza sold with a gluten-free crust — but not entirely gluten free. Pizza Hut will be the first major pizza chain to sell a pizza that is certified gluten-free.

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What this means

Pizza Hut's certified gluten-free pizza launch is a strategic play to capture a niche but expanding market, directly challenging Domino's prior, less stringent offering. This move puts pressure on rivals to upgrade their health-focused menus or risk losing market share to a more credible, certified option. While previous Asian market activities for competitors often focus on store count expansion like Panpuri's 16-store plan or Central Retail's 37 food stores, this initiative targets product innovation rather than physical footprint. The main risk is whether the 'certified' aspect resonates strongly enough with the broader market beyond the initial domestic rollout. The next thing to watch is how quickly this certified product reaches Pizza Hut's 6,300 total global locations.

Aiko Tanaka

Questions & Answers

When will Pizza Hut start offering gluten-free pizzas?

Pizza Hut will begin selling gluten-free pizzas from January 26. This offering will be available at a significant number of their domestic locations across the country, making it accessible to many customers.

How many Pizza Hut locations will sell the new gluten-free pizza?

Roughly 2,400 of Pizza Hut's 6,300 domestic locations will start selling the gluten-free pizzas. This indicates a widespread launch rather than a limited trial, showing the company's commitment.

Is Pizza Hut the first major chain to offer a certified gluten-free pizza?

Yes, Pizza Hut will be the first major pizza chain to sell a pizza that is certified gluten-free. Rival Domino's introduced a gluten-free crust two years ago, but their offering was not entirely gluten-free.

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