Pizza Hut Philippines serves up fresh concept

A fresh concept has been introduced by Pizza Hut Philippines with its new 175-seater flagship store in SM Mall of Asia in Manila.

As well as offering more space for fast casual dining, the upgrade introduces an open kitchen plus decor with a rustic flavour. New services include a coffee and dessert bar plus a merchandising section offering limited-edition shirts and caps.

Pizza Hut arrived in the Philippines in 1984, serving Metro Manila and provinces outside Luzon, as well as in Mindanao and Visayas.

Its Manila flagship signals a move away from its formal dining concept. “We’re offering a more immediate and less tedious dining concept,” says Philippine Pizza chief marketing officer Lorent Adrias.

The store’s ribbon-cutting was attended by Pizza Hut executives and its brand ambassadors – Binibining Pilipinas winners led by Rachel Peters.