Pizza Hut Philippines serves up fresh concept
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A fresh concept has been introduced by Pizza Hut Philippines with its new 175-seater flagship store in SM Mall of Asia in Manila.
As well as offering more space for fast casual dining, the upgrade introduces an open kitchen plus decor with a rustic flavour. New services include a coffee and dessert bar plus a merchandising section offering limited-edition shirts and caps.
Pizza Hut arrived in the Philippines in 1984, serving Metro Manila and provinces outside Luzon, as well as in Mindanao and Visayas.
Its Manila flagship signals a move away from its formal dining concept. “We’re offering a more immediate and less tedious dining concept,” says Philippine Pizza chief marketing officer Lorent Adrias.
The store’s ribbon-cutting was attended by Pizza Hut executives and its brand ambassadors – Binibining Pilipinas winners led by Rachel Peters.
Questions & Answers
Q.What is the primary change in dining experience at the new Pizza Hut flagship store?
What is the primary change in dining experience at the new Pizza Hut flagship store?
The new flagship store offers a more immediate and less tedious dining concept, moving away from its previous formal dining approach. It provides more space for fast casual dining with an open kitchen and rustic decor.
Q.What new services and products are available at the SM Mall of Asia location?
What new services and products are available at the SM Mall of Asia location?
The new store features a coffee and dessert bar, alongside a merchandising section. This section sells limited-edition shirts and caps, offering customers more than just the traditional pizza experience.
Q.Which specific regions of the Philippines does Pizza Hut operate in?
Which specific regions of the Philippines does Pizza Hut operate in?
Pizza Hut serves Metro Manila, provinces outside Luzon, Mindanao, and Visayas. The company has been operating in the Philippines since 1984, establishing a broad presence across the islands.