Pizza 4P’s opens its first store in Japan

Vietnam-based artisan pizza business Pizza 4P’s has launched its first store in Japan, its second international expansion after Cambodia in 2021.

Located in Tokyo, the store was designed by architecture firm Studio Dig and features handcrafted tiling with an earthy vibe and soft-form furniture. It’s lighting design and natural fibre cushions also provide a soft accent, symbolising the idea of “Earth to People – Oneness”.

Following the Japan launch, Pizza 4P’s plans to open its first store in Bengaluru, India. The brand formally announced its debut on social media channels and began recruiting in October.

Last year, Ho Chi Minh City-headquartered investment fund Mekong Capital sold its stake in the fast-growing pizza company. The business did not say who it sold the shares to or what its return on investment was in the company.

Pizza 4P’s, headquartered in Ho Chi Minh City, was launched in 2011 by Japanese couple Yosuke and Sanae Masuko, with a single location serving wood-fired gourmet pizzas. It immediately gained a cult following among expats and locals; and by the time Mekong Capital invested in 2018, it had grown to eight locations.

The company presently operates 39 stores in Vietnam and two in Cambodia. In addition, the company also manages global franchises such as Ippudo and About Life Coffee Brewers.