Fashion
After entering Japan last year, Vietnam-based chain Pizza 4P’s has opened its first location in Indonesia, accelerating the brand’s international expansion.
The store, located in Jakarta’s Mori Tower, features nature-friendly materials including handwoven water hyacinth wallpaper, indigo-dyed handwoven cotton cushions and terrazzo flooring embedded with seashells.
According to Masuko Yosuke, Pizza 4Ps’ founder and CEO, the company also collaborates with a local Jakarta bakery to impart its culture of making sourdough dough.
“Our Jakarta store is built around the theme of “Biodiversity”, honouring the rich natural diversity of Indonesia,” said Yosuke.
“From the interior design to the menu, every aspect reflects this theme, aiming to create a space where you can feel the interconnectedness of all living things—a sense of Oneness.”
Pizza 4P’s, headquartered in Ho Chi Minh City, was founded in 2011 by Japanese couple Yosuke and Sanae Masuko as a single restaurant selling wood-fired gourmet pizzas.
The chain quickly established a cult following among expats and locals, and by the time Mekong Capital invested in 2018, it had expanded to eight locations.
