Skip to content
Food

Pirata Group to launch new Japanese concept Honjo

By Maria SantosHong Kong
1 min read
Sashimi
Sashimi
In this article (4)

Hong Kong dining concepts business Pirata Group is opening Honjo, a modern Japanese restaurant, in Sheung Wan district late next month.

As Pirata’s second Japanese concept, Honjo will be a 120-seat venue independent from its cosy street-inspired neighbour, TMK, set to launch a few days prior. Realised by interior designer Ben McCarthy of Charlie & Rose, Honjo is designed to remind diners of a modern restaurant set in the 1950s with a retro futuristic vibe, vibrant colours and intricate details from stained glass windows to hanging light fixtures.

“The interior of Honjo will be demurely and appropriately extravagant, a dream eclectic and quirky home complete with an expansive collection of New and Old World wines,” read press material put out by the firm. “It will be the imaginary backdrop of a typical Japanese person’s dream world, a communal aspiration shared by many. A short reprieve from reality, one enters a fantastical world where he or she lives lavishly in a home resembling a British manor from the 1950’s. Finding joy in traveling the world and being influenced by each vibrant culture visited, the dreamer will craft Honjo’s interior, philosophy and cuisine based on his or her fantasies.”

The restaurant celebrates the ability of Japanese cuisine to absorb inspiration and concepts from other countries, with a menu that will pay homage to a combination of Japanese people’s passion for exploring new flavours as well as their Japanese origin.

Pirata Group’s existing restaurants include The Optimist, Pici, Tokyo Lima, Meats, Chifa, Madame Ching, Chaiwala, The Loft and Hugger Mugger.

Questions & Answers

Q.

What kind of dining experience will Honjo offer, and how many people can it seat?

A.

Honjo will be a modern Japanese restaurant designed to evoke a retro-futuristic 1950s vibe with vibrant colours and intricate details. It will be a 120-seat venue, providing an extravagant and eclectic dining experience.

Q.

Who designed the interior of the new Honjo restaurant?

A.

The interior of Honjo was designed by Ben McCarthy, who is part of Charlie & Rose. The design aims to blend a modern restaurant aesthetic with a 1950s retro-futuristic feel, including stained glass and unique light fixtures.

Q.

How does Honjo's menu concept reflect Japanese cuisine?

A.

The menu at Honjo will celebrate Japanese cuisine's capacity to absorb international inspirations and concepts. It will combine Japanese people's passion for new flavours with their traditional Japanese origins, paying homage to global influences.

Reader pulse

Pirata's Sheung Wan strategy:

22,451 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready