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Picky consumers spur growth in online fresh food sales in China

By Mei Ling Tan
1 min read
Picky consumers spur growth in online fresh food sales in China
Picky consumers spur growth in online fresh food sales in China

China’s urban consumers, prodded perhaps by a series of food-safety scandals, are becoming much more picky about what they eat. They are increasingly willing to pay a premium for imported products and are being drawn in larger numbers to retailers that deliver fresh fruit and vegetables to the doorstep.

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