Philips and L’Oreal Paris offer male passengers a close shave at Changi
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Philips and L’Oréal Paris Men Expert have joined forces to launch a pop-up barber shop at Singapore Changi Airport. The Male Grooming Club initiative is a partnership with Changi Airport Group, The Shilla Duty Free and Sprint-Cass. The barber shop, open from 13 December to 24 January, offers male passengers in Terminal 3 a range of grooming services, products and promotions.
Professional barbers use Philips’ range of shavers for a complimentary hot towel shave alongside head and face massages, finishing with treatment from the L’Oréal Paris Men Expert range. Individual consultations with a grooming adviser are also available.
The Male Grooming Club showcases Philips’ most advanced shavers featuring its ContourDetect technology. Other male grooming tools available at the pop-up store include Philips hair clippers, beard trimmers and body groomers.
L’Oréal Paris Men Expert offers a wide range of skincare products tailored to cover all major men skin concerns, such as anti-ageing and hydration.
While more than 50% of travellers are male, they represent less than 10% of the total spend in airport cosmetics stores, noted the partners. Changi Airport said there is a huge opportunity in the travel retail space to target men and their grooming needs.
The pop-up offers exclusive promotions such as S$50 (US$35) off selected Philips Shavers with any purchase of a L’Oréal Paris Men Expert gift set. Complimentary gifting services are also available along with a limited-edition gift bag with any purchase of a Philips male grooming tool or L’Oréal Paris Men Expert travel retail exclusive sets.
Changi Airport Group Senior Vice President of Airside Concessions Division Teo Chew Hoon said: “We are excited to partner Philips and L’Oréal Paris Men Expert to introduce this unique pop-up concept at Changi Airport. With these complimentary grooming services, we hope to pamper our male travellers, making their Changi Experience a more memorable one this festive season.”
“All male travellers at Changi Airport will be able to enjoy a unique grooming experience at Terminal 3 and we look forward to welcoming them to the Male Grooming Club.””
Royal Philips Global Business Development Manager Travel Retail Steven van Dortmond commented: “Travelling long distances can be a tiring affair and Philips is pleased to be able to offer men a grooming experience that will refresh and recharge them for the journey ahead. With Philips’ premium male grooming range, travellers will arrive at their destinations well-groomed and ready to go.”
L’Oréal Consumer Products Division Travel Retail APAC General Manager Barbara Bressand-Sussfeld noted: “We want to offer to male travellers and consumers a dedicated grooming environment by bringing together two of the number one worldwide brands – our skin care brand Men Expert and Philips electric shavers. All male travellers at Changi Airport will be able to enjoy a unique grooming experience at Terminal 3 and we look forward to welcoming them to the Male Grooming Club.”
The Shilla Duty Free Head of Global Merchandise Division Raelene Johnson said: “As a leading travel retail cosmetics & perfumes operator, we are always looking to elevate travellers’ shopping experience. We are excited to work with our brand partner L’Oréal Paris Men Expert, and with Philips and Sprint-Cass to create an immersive and unique experience for travellers.
“We hope that the experiential concept of the Male Grooming Club will provide male travellers with access to a wide range of male grooming services and products, bringing greater value to our customers.”
Philips and L’Oréal Paris Men Expert product ranges are available at Sprint-Cass and The Shilla Duty Free. Complimentary male grooming services are available from 6am to 10am and 7pm to 11pm daily; while the Male Grooming Club runs from 6am to 1am daily.
Questions & Answers
Q.Which airport terminal is hosting The Male Grooming Club?
Which airport terminal is hosting The Male Grooming Club?
The pop-up barber shop, The Male Grooming Club, is located in Terminal 3 of Singapore Changi Airport. It offers male passengers various grooming services, products, and promotions within this specific terminal area.
Q.What is the duration of the Male Grooming Club’s operation?
What is the duration of the Male Grooming Club’s operation?
The Male Grooming Club is open from 13 December to 24 January. Complimentary grooming services are available daily during two specific time slots: 6am to 10am and 7pm to 11pm.
Q.What promotional offers are available at the pop-up barber shop?
What promotional offers are available at the pop-up barber shop?
Promotions include S$50 off selected Philips Shavers with the purchase of any L’Oréal Paris Men Expert gift set. Also, complimentary gifting services and a limited-edition gift bag are offered with certain purchases.
Q.Which companies are collaborating on The Male Grooming Club initiative?
Which companies are collaborating on The Male Grooming Club initiative?
Philips and L’Oréal Paris Men Expert have partnered with Changi Airport Group, The Shilla Duty Free, and Sprint-Cass to launch this pop-up barber shop. These companies are jointly delivering the initiative.
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