Philippines Welcomes Chinese Smartphone Huawei Expansion
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Chinese telecommunications equipment maker is extending its reach to Southeast Asia’s retails sector.
Huawei has launched its first experience store at the SM Mall in Manila. This new experience store represents another major step of the overseas market expansion of Huawei and the company continues to develop and grow its brand influence.
With an area of 110 square meters, the Huawei experience store adopts a full-white minimalist design representing the “Huawei and I” idea, which aims to establish a better interaction between Huawei and its end users. In this store, users can experience Huawei’s Android watch and Google’s Nexus 6P smartphone made by Huawei.
Charles Wu, head of the Philippines region of Huawei, said at the store opening ceremony that they launched new technologies to help users improve their quality of life. Their existing devices are widely used by users every day. Huawei provides end-to-end solutions and they introduce new products to the market with their technologies.
Jojo Vega, Huawei’s consumer business manager, said that consumers in the Philippines show great interest in Huawei’s products. The company is now more confident and believes its stronger platform can attract more consumers and promote more interactions.
Huawei now has 40 branded retail stores and 32 simple sales outlets in the Philippines. The company plans to increase the number of its branded stores to 60 in the country by the end of 2015.
Questions & Answers
Q.What is the primary purpose of Huawei's new experience store in Manila?
What is the primary purpose of Huawei's new experience store in Manila?
The new experience store aims to establish better interaction between Huawei and its end users. It allows customers to experience Huawei’s Android watch and the Google Nexus 6P smartphone, facilitating engagement with their products.
Q.How many branded retail stores does Huawei plan to have in the Philippines by the end of 2015?
How many branded retail stores does Huawei plan to have in the Philippines by the end of 2015?
Huawei currently has 40 branded retail stores in the Philippines. The company plans to increase this number to 60 branded stores across the country by the end of 2015, showing significant expansion plans.
Q.What items can customers experience at Huawei's new store?
What items can customers experience at Huawei's new store?
Customers visiting the store can experience Huawei’s Android watch. They can also try out Google’s Nexus 6P smartphone, which is manufactured by Huawei, showing their range of devices.
Q.What design concept does the new Huawei experience store feature?
What design concept does the new Huawei experience store feature?
The new Huawei experience store adopts a full-white minimalist design. This concept represents the "Huawei and I" idea, which aims to create a better interaction experience between the brand and its users.