Skip to content
Fashion

The Philippines Set a New World Record Thanks to this Retail Brand

By Rajiv MenonPhilippines
1 min read
hm
hm
In this article (4)

As Swedish retail brand H&M continues to dominate the Philippine shores, it seems that they also got a prestigious award along the way.

Last year, H&M Philippines unveiled a 50 x 50 foot coat hanger in Ayala Center Cebu during the opening of their largest South East Asian branch to date. Not only was it a sight to see for local mall-goers, it also recently got the Guinness World Record for the World’s Largest Coat Hanger.

Yes, there is such a record. I was as surprised as you. Also, I wonder how many clothes can we hang on that?

What do you think about that? Leave your comment!

Questions & Answers

Q.

What record did H&M Philippines recently achieve?

A.

H&M Philippines secured the Guinness World Record for the World's Largest Coat Hanger. This recognition was for a 50 x 50 foot coat hanger unveiled in Cebu, coinciding with a new store opening.

Q.

Where was the record-breaking coat hanger displayed?

A.

The record-breaking coat hanger was displayed at Ayala Center Cebu. It was unveiled there during the opening of H&M's largest South East Asian branch, drawing attention from local mall-goers.

Q.

How large was the coat hanger that set the world record?

A.

The coat hanger that set the world record measured 50 x 50 feet. It was a significant installation unveiled by H&M Philippines as part of their promotional activities for a new store.

Reader pulse

Was this a smart brand activation?

22,590 votes so far

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Consumer trends · Philippines

    Consumers in Philippines

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Philippines.

    Asia Market Guides · 8 min read

  • Supply chain · Philippines

    Supply chain in Philippines

    Import routes, distribution structure, lead times and the specific bottlenecks that decide availability in Philippines.

    Asia Market Guides · 9 min read

  • Supply chain

    Supply chains in Southeast Asia

    Why a supply chain that works in Singapore breaks in Indonesia, and what retailers change when they cross a border: sourcing, ports, customs, warehousing and…

    Retail Operations · 12 min read

  • Philippines

    Retail in Philippines

    Over 110 million consumers, mall-centric urban life, remittance-driven spending cycles, and a logistics map made of islands.

    Asia Market Guides · 10 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready