Philip Morris to begin selling Korean-made heated tobacco unit
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Philip Morris Korea Inc. said Thursday that it will begin selling its tobacco sticks, called Heets, produced at its factory in South Korea later this month.
To this point, Philip Morris Korea imported Heets for sale in South Korea.
Philip Morris Korea has expanded its production facility in Yangsan, the first facility in Asia to manufacture heated tobacco units for its tobacco heating device IQOS. Yangsan is a city located about 420 kilometers southeast of Seoul.
The share of Heets, tobacco sticks exclusively for IQOS, was reported at 8.1 percent of South Korea’s total tobacco market in August.
Questions & Answers
Q.When will Philip Morris Korea start selling locally produced heated tobacco units?
When will Philip Morris Korea start selling locally produced heated tobacco units?
Philip Morris Korea announced on Thursday that it plans to begin selling the South Korean-made Heets later this month. This marks a shift from their previous reliance on imported tobacco sticks for the domestic market.
Q.Where is the new production facility for Heets located?
Where is the new production facility for Heets located?
The expanded production facility for Heets is situated in Yangsan, a city approximately 420 kilometres southeast of Seoul. This facility is the first in Asia to manufacture heated tobacco units for the IQOS device.
Q.What is the significance of the Yangsan factory for Philip Morris?
What is the significance of the Yangsan factory for Philip Morris?
The Yangsan factory is notable as it represents the first facility in Asia dedicated to manufacturing heated tobacco units for the IQOS device. This expansion allows Philip Morris Korea to produce Heets locally, rather than importing them.
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