Peugeot manufacturing plant debuts in Quảng Nam
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The Trường Hải Automobile Corporation (Thaco) in co-operation with French car manufacturer Peugeot Group (PSA) officially inaugurated a new manufacturing plant and rolled out two made-in-Vietnam models – the Traveller Luxury and Traveller Premium – in the central province of Quảng Nam yesterday.
The luxury European car brand’s plant, which cost VNĐ4.5 trillion (nearly US$200 million), was designed with a total capacity of 20,000 cars per year for domestic use and export.
The general director of Thaco Phạm Văn Tài said the plant was thanks to the relationship that had been built between Thaco and Peugeot since 2013.
“The newest Peugeot models follow the successful introduction of SUVs Peugeot 3008 and 5008 in Việt Nam. The plant is equipped with modern production lines and updated automation technology to meet the luxury brand’s standards under the supervision of French technical experts,” he said.
He also added that 4,500 Peugeot 3008 and 5008 were sold in Vietnam in 2018, leading the European luxury car brand segment in the domestic market.
General director and CEO of PSA Laurence Noel said the introduction of the Peugeot Traveller marked an important step in the development of Peugeot and positive co-operation with Thaco.
She said the debut of the two models was a result of the latest interest in the newest French car brand in Vietnam after the successful debut of the SUV models.
She said the Peugeot Traveller had made an impressive start in the European and global markets after it was introduced at the Geneva Motor Show in 2016.
Laurence also said the latest made-in-Vietnam MPVs conformed to the strict control standards of the PSA and network of PSA plants around the world.
“The general director of Thaco Phạm Văn Tài said the plant was thanks to the relationship that had been built between Thaco and Peugeot since 2013.”
Thaco has been an exclusive agent for the French car giant’s return to the local market in 2014.
The local manufacturer has already opened 13 Peugeot showrooms with 3S (sales-services-spare parts) facilities across the country.
Thaco has produced and distributed vehicles for Kia from South Korea, Mazda from Japan, Peugeot and BMW.
The local carmaker has invested VNĐ17.478 trillion (US$773 million) to build an agricultural and forestry industrial park, the expansion of the Thaco-Chu Lai Mechanical Automotive Industrial Park, the new wharf at Chu Lai-Trường Hải Port and residential quarters for workers in Quảng Nam Province’s Chu Lai Open Economic Zone (OEZ).
It has also built 32 automobile manufacturing and support industry plants in the OEZ, creating 8,000 jobs and contributing $700 million to the provincial budget each year.
Questions & Answers
Q.What is the total production capacity of the new Peugeot manufacturing plant in Quảng Nam?
What is the total production capacity of the new Peugeot manufacturing plant in Quảng Nam?
The plant is designed to produce 20,000 cars annually. These vehicles are intended for both domestic use within Vietnam and for export to other markets.
Q.Which specific Peugeot models have been successfully introduced in Vietnam prior to the new Traveller models?
Which specific Peugeot models have been successfully introduced in Vietnam prior to the new Traveller models?
The Peugeot 3008 and 5008 SUV models were successfully introduced. In 2018, 4,500 units of these SUVs were sold, making them leaders in the European luxury car segment in the domestic market.
Q.How much has Thaco invested in its various projects, including the new plant, in Quảng Nam Province?
How much has Thaco invested in its various projects, including the new plant, in Quảng Nam Province?
Thaco has invested VNĐ17.478 trillion, which is approximately US$773 million. This includes the new plant, an agricultural and forestry industrial park, and the expansion of the Thaco-Chu Lai Mechanical Automotive Industrial Park.
Q.Who is the exclusive agent for Peugeot's return to the Vietnamese market?
Who is the exclusive agent for Peugeot's return to the Vietnamese market?
Thaco has been the exclusive agent for Peugeot's re-entry into the local market since 2014. They have also established 13 Peugeot showrooms with comprehensive sales, service, and spare parts facilities.
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