Skip to content
Automotive

Peugeot launches joint venture to build cars in Algeria

By Sarah Chen
1 min read
peugeot
peugeot
In this article (5)

Peugeot maker PSA Group signed a joint venture agreement with three Algerian partners on Sunday to build cars in the North African country.

The French carmaker said it would invest around 100 million euros ($117 million), equalling 49 pct of the joint venture’s capital.

The joint venture will set up a plant in the western Algerian city of Oran, where French automaker Renault opened a plant in 2014.

The Algerian partners are Condor Electronics, Palpa Pro and Entreprise Nationale de Production de Machines-Outils (PMO), PSA said in a statement.

The plant will start some production next year and be fully operational in 2019, PSA said.

The agreement was signed in Algiers as part of the France-Algeria joint economic committee (COMEFA), in the presence of French Foreign Minister Jean-Yves Le Drian and French Economy, Finance and Industry Minister Bruno Le Maire.

They said France was seeking to boost investment in its former colony after losing ground to countries including China, Turkey and Italy.

French firms including Renault, Alstom, and Sanofi were expected to sign deals in Algeria in the near future, Le Maire said.

Algerian ministers present at the signing also said they hoped France would boost its investment in the North African country.

“We need to point out the weakness of the partnership in our economic relations, including FDI (foreign direct investment),” Algerian Foreign Minister Abdelkader Messahel said.

The agreement will enable PSA to achieve its goal of selling 700,000 vehicles in the Middle East and Africa region by 2021, PSA Executive Vice President, Africa-Middle East, Jean-Christophe Quemard said in the statement.

Groupe PSA said it sold 383,504 vehicles in the region in 2016.

Questions & Answers

Q.

Which Algerian companies are partnering with PSA Group in this new venture?

A.

PSA Group is partnering with three Algerian companies: Condor Electronics, Palpa Pro, and Entreprise Nationale de Production de Machines-Outils (PMO). These partners will work with PSA to establish the new car manufacturing plant in Algeria.

Q.

What is the timeline for the new car plant to become fully operational?

A.

The plant in Oran is expected to begin some production next year, according to PSA Group. It is anticipated to be fully operational and running at its complete capacity by the year 2019.

Q.

What is PSA Group's financial investment in the joint venture?

A.

PSA Group plans to invest approximately 100 million euros, which is equivalent to around $117 million. This investment will represent 49 percent of the total capital for the joint venture.

Q.

What strategic goal does this agreement help PSA Group achieve?

A.

The agreement is crucial for PSA Group to meet its target of selling 700,000 vehicles across the Middle East and Africa region by 2021. In 2016, the company sold 383,504 vehicles in this region.

Reader pulse

Is this a smart move for Peugeot?

21,640 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready