Pernod Ricard Global Travel Retail announces new Vice President Marketing

Craig Johnson, currently Vice President Global Marketing, Absolut Vodka at The Absolut Company, is appointed to the position of Vice President Marketing of Pernod Ricard Global Travel Retail (PR GTR) from January 2019, reporting to Mohit Lal, CEO of Pernod Ricard Global Travel Retail. Johnson will be based in Pernod Ricard Global Travel Retail’s London headquarters and will also become a member of the PR GTR Executive Team.

This organizational change will continue to build on the strong work achieved so far since the consolidation of the global travel team, by continuing to push category boundaries of what can be achieved within the channel and connect with travelers across the globe at different stages of the Travel Trail through innovative and meaningful communications.

Craig Johnson, BA Engineering, Rochester Institute of Technology and MBA, The University of Connecticut, started his career at BIC in 1993, where he transitioned from engineering to marketing, before joining Allied Domecq Spirits USA in 1999 as Brand Director, Innovation & Advantage.

Craig joined the Group at Pernod Ricard USA in 2004 as Brand Director and became Vice President Marketing, Spirits in 2010. He joined The Absolut Company in 2013 as Global Brand Director, Malibu, and was promoted to Global Marketing Director in late 2015.

From January 2019 Craig is the Global Vice President Marketing for Global Travel Retail.