PepsiCo brings Doritos Cool Ranch back to Australia

PepsiCo has announced the triumphant return of Doritos Cool Ranch to the Australian snacking scene after a six-year hiatus. Ahead of a nationwide launch scheduled for September, these flavorful chips will be exclusively available at select 7-Eleven stores starting from July 30.

Iconic Flavor Makes a Comeback

According to Kathryn Miller, Doritos’ marketing manager, Cool Ranch has been one of the most sought-after flavors from the brand’s fan base. Miller expressed the intent to make the return of this beloved flavor a memorable event, thus the creation of a unique treasure hunt designed to satiate the snack cravings of their consumers. She emphasized that this re-release is targeted towards snack enthusiasts who enjoy bold flavors and the thrill of the so-called FOMO (Fear of Missing Out) experience.

A Digital Treasure Hunt

To enhance the excitement surrounding the flavor’s comeback, Doritos has crafted a digital campaign which revolves around a national treasure hunt. Clues will be released on popular social media platforms, TikTok and Instagram, urging participants to solve a code that will unveil hidden stashes of the returning Cool Ranch flavor. The grand prize includes a year’s supply of the coveted Cool Ranch chips, adding a tantalizing incentive for Doritos fans to partake in the digital endeavor.

Availability

The Cool Ranch flavor will be available for a limited period, with a national rollout planned across major supermarket chains like Coles and Woolworths, as well as leading convenience retailers, from September onwards.