PepsiCo brings Doritos Cool Ranch back to Australia
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PepsiCo has announced the triumphant return of Doritos Cool Ranch to the Australian snacking scene after a six-year hiatus. Ahead of a nationwide launch scheduled for September, these flavorful chips will be exclusively available at select 7-Eleven stores starting from July 30.
Iconic Flavor Makes a Comeback
According to Kathryn Miller, Doritos’ marketing manager, Cool Ranch has been one of the most sought-after flavors from the brand’s fan base. Miller expressed the intent to make the return of this beloved flavor a memorable event, thus the creation of a unique treasure hunt designed to satiate the snack cravings of their consumers. She emphasized that this re-release is targeted towards snack enthusiasts who enjoy bold flavors and the thrill of the so-called FOMO (Fear of Missing Out) experience.
A Digital Treasure Hunt
To enhance the excitement surrounding the flavor’s comeback, Doritos has crafted a digital campaign which revolves around a national treasure hunt. Clues will be released on popular social media platforms, TikTok and Instagram, urging participants to solve a code that will unveil hidden stashes of the returning Cool Ranch flavor. The grand prize includes a year’s supply of the coveted Cool Ranch chips, adding a tantalizing incentive for Doritos fans to partake in the digital endeavor.
Availability
The Cool Ranch flavor will be available for a limited period, with a national rollout planned across major supermarket chains like Coles and Woolworths, as well as leading convenience retailers, from September onwards.
Questions & Answers
When will Doritos Cool Ranch be available in Australian stores?
Starting from July 30, the chips will be exclusively available at select 7-Eleven stores. A broader release is planned across major retailers from September onwards.
What is the marketing strategy for the return of Doritos Cool Ranch?
Doritos has planned a digital campaign revolving around a national treasure hunt on TikTok and Instagram. Participants can solve a code to discover hidden supplies of the returning flavor.
What is the prize for the Doritos treasure hunt?
The grand prize for the treasure hunt is a year’s supply of Cool Ranch chips.