Peak Philippines launches concept store

After 10 years in the market, activewear brand Peak Philippines has opened its first concept store, at Robinsons Place Manila.

Fuelled internationally with collaborations with such entities as the US National Basketball Association and world basketball governing body FIBA, the Chinese brand has widened its product offering to include training, running and women’s gear, all of which are featured in the new concept store.

“As Peak is competing with the big brands, it is time to position ourselves,” says store owner Jonathan Chenglay, who also owns the Peak outlet store at Riverbanks Center in Marikina City.

“Some of the items in the concept store you will not find in shopping malls carrying the Peak brand, like Gaisano, Robinsons and SM, or sports shops like Olympic Village and Toby’s.”

To mark the opening of the store, Peak brought in NBA player and brand ambassador Matthew Dellavedova of the Milwaukee Bucks, who also promoted his first signature Peak shoes, the Delly 1. Featuring Peak’s latest technology in design and cushioning, it is available in different colors.

Chenglay says more Peak concept stores will be added down the line. “There is definitely still room for expansion.”