Pazzion Spearheads Asia-Wide Expansion Plans With Agency Appointment

Since its conception in 2001, PAZZION has exploded onto the regional fashion scene. The brand has grown from a store in Wisma Atria to reach more than 10 countries, including India, Japan, and South Korea. PAZZION’s combination of keen market intelligence with an unwavering commitment to quality is the key to PAZZION’s breakout success.

“Singapore is becoming one of the premiere fashion destinations in Asia, and local designers and brands are finally gaining the recognition they deserve. We aim to expand our brand presence here in Singapore, and we believe that this can be achieved through PR Communication’s expertise,” said Tom Ng, PAZZION’s founder.

“We are delighted to be working with PAZZION. Consistently providing both quality and style, Pazzion prove that Singaporean brands can be just as good, if not better, than international ones. We aim to create a programme to make locals proud of the brand, as it grows from strength to strength in international markets,” said Eric Chan, Managing Director of PR Communications.

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Established in 1990, PR Communications is an award-winning Singapore-based public relations consultancy that specialises in Lifestyle and Brand Marketing, Corporate Reputation, Entertainment PR and Eco-PR. The agency holds an extensive portfolio of global organizations and start-ups. Key clients of the Agency include AMK Hub, Caffé B, Chow Tai Fook, Hi-5 Productions, Konica Minolta, Samsonite, SK Jewellery and The Club.

Born in 2001, PAZZION caters to the modern sophisticate who values both taste and craftsmanship. Each shoe, from sandal to heel, ballerina flat to bridal heel, is made from quality calf leather and lambskin, and is engineered to bring the best in style and comfort. PAZZION has stores in most major retail malls across Singapore, with its flagship outlet in Wisma Atria. Internationally, Pazzion’s presence can be found in Brunei, Cambodia, India, Indonesia, Japan, Mauritius, South Korea, Sri Lanka, Thailand, Turkey and Vietnam.