Paul & Shark opens stores in Singapore and takes control of Asian business
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Italian sportswear label Paul & Shark, produced and distributed by Dama Ltd, has opened two new monobrand stores: one in London, its first in the UK, and another in Singapore.
The 200 m2 London store is located inside St. James’s Market, a newly re-developed business and retail complex in the West End featuring starred restaurants and a luxury shopping parade. The Paul&Shark store overlooks Regent St. and showcases the label’s men’s, women’s and children’s collections.
The Singapore store, also extending over 200 m2, is instead located inside the Marina Bay Sands shopping mall, one of the city’s most popular retail destinations. “This is more than just a new opening, it is where we will directly manage our Asia business,” said Andrea Dini, CEO and owner of Paul & Shark, at the store’s inauguration, which marked the operational debut of the Paul & Shark Asia Pacific company.
From January 2017, the newly created company manages the label’s Asian operations, having taken over the franchised stores opened by Paul&Shark’s former local partner, the ImagineX Group, a satellite of the Lane Crawford Joyce Group.
The Italian label celebrated its new Typhoon 20000 technology, with three performances staged at the Singapore Wine Vault, inside refrigerated cells recreating different climactic conditions, and presenting a trailer of the ‘Typhoon Planet’ short film by director Wong Kar-wai.
Paul&Shark is distributed in 73 countries via over 250 monobrand stores, featuring men’s, women’s and children’s total-look collections and several capsule collections inspired by the world of sailing and adventure.
Questions & Answers
Q.What is the strategic significance of the new Singapore store for Paul & Shark's business operations?
What is the strategic significance of the new Singapore store for Paul & Shark's business operations?
The Singapore store opening marks the operational debut of Paul & Shark Asia Pacific, where the company will directly manage its Asian business from January 2017.
Q.Which company previously managed Paul & Shark's franchised stores in Asia before the recent change?
Which company previously managed Paul & Shark's franchised stores in Asia before the recent change?
The ImagineX Group, a satellite of the Lane Crawford Joyce Group, was Paul & Shark's former local partner managing franchised stores in Asia.
Q.What kind of clothing collections does Paul & Shark offer in its new London and Singapore stores?
What kind of clothing collections does Paul & Shark offer in its new London and Singapore stores?
The new stores show the label’s men’s, women’s and children’s total-look collections, along with several capsule collections inspired by sailing and adventure.
Q.What special event or promotion was held to mark the new openings and Paul & Shark's technology?
What special event or promotion was held to mark the new openings and Paul & Shark's technology?
Paul & Shark celebrated its new Typhoon 20000 technology with three performances in refrigerated cells and presented a trailer for the 'Typhoon Planet' short film.