Fashion
Italian sportswear label Paul & Shark, produced and distributed by Dama Ltd, has opened two new monobrand stores: one in London, its first in the UK, and another in Singapore.
The 200 m2 London store is located inside St. James’s Market, a newly re-developed business and retail complex in the West End featuring starred restaurants and a luxury shopping parade. The Paul&Shark store overlooks Regent St. and showcases the label’s men’s, women’s and children’s collections.
The Singapore store, also extending over 200 m2, is instead located inside the Marina Bay Sands shopping mall, one of the city’s most popular retail destinations. “This is more than just a new opening, it is where we will directly manage our Asia business,” said Andrea Dini, CEO and owner of Paul & Shark, at the store’s inauguration, which marked the operational debut of the Paul & Shark Asia Pacific company.
From January 2017, the newly created company manages the label’s Asian operations, having taken over the franchised stores opened by Paul&Shark’s former local partner, the ImagineX Group, a satellite of the Lane Crawford Joyce Group.
The Italian label celebrated its new Typhoon 20000 technology, with three performances staged at the Singapore Wine Vault, inside refrigerated cells recreating different climactic conditions, and presenting a trailer of the ‘Typhoon Planet’ short film by director Wong Kar-wai.
Paul&Shark is distributed in 73 countries via over 250 monobrand stores, featuring men’s, women’s and children’s total-look collections and several capsule collections inspired by the world of sailing and adventure.
