Party supplies sales surge in South Korea

Demand for party supplies from South Korean retailers is soaring as a growing number of people prefer to host end-of-year celebrations at home instead of going out. According to E-Mart, wine and cake sales at six stores in Daegu last month soared 18.9 per cent and 16.1 per cent, respectively, year on year.

Frozen foods sales jumped 16.3 per cent compared to last year.

More South Koreans are choosing to cook at home using a variety of home meal products, as so-called ‘meokbang’ (eating shows) and ‘cookbang’ (cooking shows) are sweeping the country.

Lotte Department Store’s Sangin Branch in Daegu also saw its kitchenware sales increase by more than 70 per cent compared to last year.

Suppliers are coming up with various promotions to capture the attention of end-of-year party throwers.

Lotte Department Store’s Daegu Branch is offering discounts of up to 60 per cent on dinnerware and is showcasing a variety of props to help decorate the perfect party.

Lotte Department Store’s Sangin Branch is also holding a promotion event for Christmas-themed tableware.