Paris Baguette Indonesia grows as sales exceed expectation

SPC Group announced on March 24 that it is opening two Paris Baguette stores in Indonesia, one in Jakarta and the other in Bekasi. They are the third and fourth Paris Baguette stores in Indonesia, respectively.

Paris Baguette, together with its local partner Erajaya Group, opened its first store in Indonesia, at Ashta Mall in November 2021. The Korean bakery giant is quickly establishing itself in the Indonesian market. Thanks to a great response from local customers, it expanded its presence beyond the capital city of Jakarta to the neighboring city of Bekasi.

The third Paris Baguette store in Indonesia is located on the first floor of Pondok Indah Mall, one of the top five premium shopping malls in Jakarta, which is visited by an average of 100,000 people a day. The 162-squre-meter store opened with 66 seats on March 23.

SPC Group is planning to operate Pondok Inda Mall Store as a flagship store in Indonesia that provides differentiated products and services. For customers who enjoy simple meals, it launched mushroom risotto and spicy seafood tomato pasta and drinks, including green grape ice tea of SPC Group’s tea brand Teatra. Its interior gives the impression of a French greenhouse. It is decorated as an island-style store with a cozy and antique atmosphere.

The fourth store, Sumarecon Bekasi Store, occupies a 132-square-meter space on the first floor of Sumarecon Mall in Bekasi, a large residential area in eastern Jakarta. It will open with 40 seats at the end of March.